VITALANT

I came in to build the creative and brand function as part of a bigger Marketing and Communications reset. We were basically starting from scratch, building the team, the DAM, the order system, the templates and the process to support dozens of regional organizations under one national brand without making everything feel generic. Then the pandemic hit. Suddenly we had to move fast, keep the brand consistent across the country, convince people to donate blood while they were being told to stay home, and somehow keep making good work when shooting inside donation centers was barely an option.