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FOX59
SHAKING UP A POWERHOUSE.
EVERYWHERE. ALL THE TIME.
FOX59 was already winning. That was exactly why we needed to shake it up. Successful brands can get comfortable, and comfortable gets predictable fast. We built Everywhere. All The Time. around the way people actually consume news now: constantly, across platforms and throughout the day. I led the brand strategy and creative direction, pushing the work to feel faster, bolder and less like traditional TV news without losing the credibility that made FOX59 successful in the first place.
Role: Marketing Leadership, Brand Strategy, Creative Direction, Campaign Development
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